The HP Palmtop Tour - Merlin, an interactive, talking tour guide, demonstrates the features of the new HP Color Palmtop PC in an innovative and engaging way. This is the first use of MS Agent Technology on a major site. We worked closely with the MS team and have a strong developer-level relationship with them. Over 100,000 visitors in the first three months stayed an average of eight minutes each going through all the 8 tours. Palmtop sales exceeded performance expectations during the launch period. Credits to Steve DiPaola, Ali Ebtekar. See next slide for more details of how the site was put together.

Additional Palmtop Tour Results

· Press coverage was featured in AdAge, AdWeek, C/Net's News.com, Business Marketing and NetMarketing, NPR (National Public Radio).
· Site was showcased by Intel as an innovate use of technology at multiple events including their Ecommerce Expo in Boston and Developer Conference in China.
· The Companion "Merlin" banner ads directing you to the tour had click-through levels that reached as high as 5x the sites' average.
· Entries for the give-away far exceeded expectations, with 3,000 entries in the first month.
· 52% of the give-away entries comprised the target audience.

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Portfolio images and other materials copyright © 1997 Steve DiPaola - All rights reserved.